No Time for BS – Hirigoyen Brushed Black Rose Gold Watch

Hirigoyen knows a thing or two about time and it doesn’t want to waste yours. That’s why the marketing for their new Brushed Black Rose Gold Watch is not just light on hyperbole but entirely absent all the superfluous catch phrases you commonly associate with the launching of a new timepiece. Being we encounter a ton of verbosity while perusing for the latest in gear we would personally like to thank Hirigoyen for their no-BS attitude and straightforward sensibility. It really is quite refreshing.

It’s almost impossible to talk about this watch without directly referencing the brand’s own language so we won’t bother. The Brushed Black Rose Gold Watch is described as thus: “A Face. Two Hands (Wait, Three Second That). A Band (Subject to Change). Glass. Not a Mirror. Good Brain. Strong Build. Wearable. Ownable. Buyable.” Sure, some of that sounds like what a caveman might say when shopping for his first watch but it’s kind of the point. Appropriately, the Brushed Black Rose Gold Watch itself is affordable and more or less free of gimmickry. It looks good and tells the time and that’s that.

Hirigoyen’s campaign does take things a cheeky step further by poking fun at the overwhelming redundancy in language used by luxury brands. After all, it’s almost impossible to shop for a trusty timepiece without encountering words like “elegance” or “timeless” as if the wearer’s life is nothing but one long Calvin Klein commercial. Hirigoyen is more than happy to sacrifice catchwords for the sake of economy, allowing you to focus on the product itself and move on–perhaps a true signifier that they take time very seriously.vedere di piu replicas watches e replica Breitling Montbrillant